Some upcoming changes on Facebook have raised a few concerns from developers, but users will probably give a sigh of relief. Not only is Facebook moving towards a more dictator-like policy with developer apps, but the company is also placing more limitations on application alerts.
The changes themselves will restrict applications’ ability to post in Facebook users’ notifications, which appear in the bottom left corner of your Facebook profile. Additionally, Facebook is reportedly tired of constantly updating its application policies and regulations, hence the move to a more subjective form of dealing with applications.
For developers, this means that they have less access to users. Several developers find that notifications are great ways to bring traffic back to their application, which is probably because notifications used to be restricted to Facebook alerts only, and they contain all of the important activity updates that pertain directly to you.
It’s understandable why users would be relieved with the updated terms, yet it’s easy to see why developers are worried about the ever-changing rules surrounding application interaction options within Facebook’s network. Changes on Facebook’s end typically means that developers are being further limited in some way, presenting new challenges at every turn of their Facebook-specific campaign.
What I found particularly interesting about these changes is the fact that Facebook is ultimately asking developers to seek other ways in which to interact with their users. Facebook’s decision to take a more subjective approach to developer apps coupled with the latest limitations for app alerts, I’m wondering if Facebook is starting to feel the burden of establishing a major platform standard.
As a company with a first mover advantage for socially integrated platforms, Facebook has been key in establishing standards for how similar platforms will work across the board. It’s platform has introduced a great deal of opportunity for the company as well as third party developers and marketers, as applications presented a new way in which to connect with users.
While the hope is that the recent Facebok changes will encourage developers to focus on quality interactions with users instead of the quantity of interactions, the fact remains that Facebook’s decisions ultimately have an effect on the monetization potential behind applications. This will trickle right back up to Facebook, as its ability to monetize its platform will be somewhat effected by this in the end. But the dedication to the users’ experience is a necessity for Facebook, and will likely help platform standards in the end.
Time will tell whether or not Facebook is handling its relationships with developers in the most ideal sense. Even as testing has gone on around a performance-based regulatory system surrounding an app’s ability to potentially spam users, spam always seems to sneak through anyway. Regardless of how Facebook feels about being a leader in the market, it will have to deal with its position one way or another. The ongoing tit-for-tat dance between spammier apps and Facebook won’t go away anytime soon.